Discovery
Hear the hard question before the meeting.
Business
The pitch that holds when procurement pushes back.
refutor pressure-tests a sales case before the call. You hear the objection out loud and leave with what still holds.
The point
An objection is a test.
The deck already lists the benefits. The call slips when a buyer asks for the mechanism and the price logic. Pressure-test that before you are on the line.
Who it’s for
The conversations that decide the deal.
Demos
Defend the product when the buyer cuts to the gap.
Procurement
Price, terms, and proof, pressed by a buyer.
Renewals
The case for staying, under a skeptical read.
Solo sellers
The whole case, with no backup in the room.
Enablement
The same objection, rehearsed before the quarter.
What’s included
What the rep gets.
Record
Speak the pitch. Vague claims get a question. The sharpened version stays in your voice.
Counter
A procurement lead pushes on price, terms, and proof. Live voice. No coaching mid-call.
Jury
Two of you on the same deal. One shared read on what is agreed and what is still open.
How it works
Before the call.
Record the pitch
The case, not the slide titles.
Take the objection
A buyer presses price and proof out loud.
See what held
The claim to keep, and the one to rebuild.